The importance of mobile-friendliness for small business websites

Azat Valiev

Azat Valiev - CEO of Valiev Ventures, Software Engineer at Tesla

Wednesday, Dec 14, 2022

Mobile phone showing website laying on table

As a small business owner, you may be wondering why it’s important to have a mobile-friendly website. In today’s world, more and more people are using their smartphones and tablets to browse the internet.

If your website isn’t optimized for mobile devices, you could be missing out on potential customers. In this blog post, we’ll discuss the importance of mobile-friendliness for small business websites.

More people are using their phones to access the internet than ever before

Several hands holding smart phones

The mobile revolution is alive and well, with more people now relying on their phones to access the internet than ever before.

According to recent statistics, over 60% of web traffic is generated from mobile devices. This heralds a new landscape for business owners and small business operators, as it means websites should now be tailored for optimal mobile viewing in order to draw more potential customers in and increase website sales.

By adapting to the trend of mobile device usage, business owners will be best placed to capitalize on this growing demographic of web traffic.

Make your site more accessible to mobile users for a better experience - ultimately translating into more sales

Shopifys mobile website

With mobile device usage taking the business world by storm, it is no surprise that optimizing business websites for a positive mobile experience can drastically increase website traffic and sales.

Small business owners in particular should consider the importance of making their website accessible to those viewing from different devices for the most user-friendly experience possible. This can help ensure proper formatting of business information, media options, and usability features to create a well-rounded and engaging user experience.

Making your site more accessible ultimately translates into better business success due to an increase in potential customers on their site and more sales—something every small business should take advantage of.

If you’re targeting a young audience, it’s even more essential that your site is optimized for mobile since this age group is the most likely to use their phones for internet access.

Young people using phone

As a business looking to target a youthful demographic, it is of utmost importance to ensure your website is optimized for mobile. This could truly make or break the success of your small business; in fact, studies show that this age group is likely to primarily use their phones for internet access.

Consequently, businesses should consider implementing strategies such as responsive design or adaptive design to ensure a flawless website experience on any device if they want to successfully drive more website traffic and maximize potential sales.

How to make sure your website is mobile-friendly?

Keeping your website mobile-friendly is essential for business success in the modern world. Smartphones and tablets have become commonplace, and not ensuring your business website is optimized for these smaller screens could mean losing out on valuable website traffic, leads and ultimately sales.

Small business owners should make sure their website has a responsive design, meaning it automatically adjusts its layout based on the device being used to view it.

Consider hiring a web developer to create a mobile version of your site that can be displayed easily on all devices - saving users from a poor experience.

Conclusion

It’s important to make sure your website is mobile-friendly in order to give all users the best experience possible.

With more and more people using their phones as their primary internet device, it’s essential that businesses cater to this trend by making their websites optimized for mobile.

This will result in a better user experience and ultimately lead to more sales.

If you’re not sure if your website is up to par with current mobile standards, we at Valiev Ventures can help you out. We specialize in creating modern business websites that look good on any screen size.

Click here to get a free consultation with our CEO and get started!