7 Key Things to Showcase On Your Landscaping Website
As a landscaping company, your website is one of your most important marketing tools, it’s how potential clients discover you through search engines and that you do great landscaping. These tips also apply to lawn care!
It’s often the first impression potential customers will have of your business, so it’s important to make sure it’s a good one! A great landscaping website can make or break that first impression.
Here are 7 key things to include on your landscaping website to make sure it’s up to par. These are key traits of amazing landscaping websites.
A Professional Website Design
Your landscaping website should have a professional website design that matches the quality of your landscaping service. Potential clients should be able to look at your site and immediately see that you’re a credible business worthy of their time and money. Anything less just won’t do, especially with corporate clients.
While you could come up with your landscaping website design yourself with some site builder, it’s always better to let those who specialize take care of it. Your website design will thank you. Most landscaping websites that do this see little results, the best landscaping websites are custom work.
From the home page to contact and social media links, good website design inspires confidence in your landscaping company all the way.
You need a quality web designer who will pay close attention to each part of your landscaping website design. Good landscaping website design is a professional appearance that you want!
A modern theme with a plain white background, green options and complementary earth tone colors can really seal the deal.
High-Quality Images
Make sure to showcase high-quality images of your past work on your website. Potential customers want to see what you’re capable of, and pictures are worth a thousand words! Use strong visual elements to really show off your company’s capabilities.
A grid layout as part of a portfolio page can showcase these quite nicely, something that is often included in typical landscaping website design.
An Easy-to-Use Quote Booking System
Include aquote booking system on your website so potential customers can easily schedule a consultation with you. Good landscaping website design should make it seamless to find this.
No one wants to jump through hoops just to get ahold of you, so make it easy for them and they’ll be more likely to use your landscaping company. You can offer a free estimate to get that initial conversation started.
We recommend using something like Calendly for this purpose. Leaving your contact details in addition to this will help even more
Customer Testimonials
Include testimonials of past clients on your website so potential customers can see what others have had to say about your work. Positive reviews go a long way in increasing confidence in potential buyers, so make sure to showcase them prominently on your site.
Quality images of this previous work can help showcase that outcome of your landscaping services as well.
You can get customer testimonials from Google Business on Maps or Yelp reviews if you don’t have any.
SEO-Friendly Content
Make sure the content on your landscaping website is SEO-friendly so you can attract organic traffic from Google and other search engines.
This means using the right keywords, optimizing your titles and tags, and creating high-quality content that provides value to readers.
Some companies will include basic SEO content optimization (such as us at Valiev Ventures), but you can always bring someone external if not.
This is one area you want to stay away from a website builder. A landscaping website built with these tools will lack in this category.
Showcase your Landscaping Services
First and foremost, your website should showcase the services you offer. Include an overview of each service, as well as rough pricing information if possible.
If you have any unique selling points, be sure to highlight those as well. Demonstrate why your landscaping business is superior to other landscaping companies.
And if you offer any discounts or promotions, include these on your website as well. You want potential clients to know what you offer. Some of these details can be on the website’s homepage but a dedicated services page with some highlighted images will help out.
‘About Us’ Page
An ‘about us’ page is essential for building trust with potential customers. Include information about your company’s history, qualifications, awards, and anything else that would help build confidence in your brand.
This is a key part of a great landscaping website.
You might also consider including more testimonials from past/current paying clients on this page.
Conclusion
These days, first impressions are everything—especially when it comes to a landscaping website. If you want potential customers to take your landscaping business seriously, make sure your site includes all of the key components listed above.
All these tips apply to lawn care as well.
From high-quality images to modern design, these elements will help turn your first-time landscaping website users into paying customers.
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